In today’s mobile-first world, reaching your audience where they spend the most time, on their phones, is essential. That’s why we are excited to launch a new product, “Mobile Audience Targeting”. Mobile Audience Targeting (MAT) allows businesses to connect with potential customers based on a combination of specific geographical location, interests, and behavior, ensuring every ad is targeted, relevant and has an impact.
What is Mobile Audience Targeting?
Mobile Audience Targeting (MAT) is an advanced form of location-based mobile advertising that combines geofencing, behavioral and demographic targeting, and retargeting data into one package. This approach enables brands to reach potential customers directly on their mobile devices based on where they are, what they’re interested in, and how they’ve interacted with your brand before.
Let’s break it down a bit further.
- Targeted Display: This strategy shows static/animated display ads to users based on interests, demographics, behaviors or purchase intent within a broader geographic region (city, zip, radius, DMA, state).
- Geofencing: Geofence campaigns serve static/animated display ads to people who are in, or have been in recently, a specific location such as a competitor’s building or other small locations customers frequent.
- Ad Retargeting / Site Retargeting: This tactic will serve static/animated display ads back to people who have previously seen an ad in the past or have visited your website. This enforces brand consideration.
- Store Retargeting: Serve static/animated display ads to people who have previously visited your store. This tactic is optional, but is a great way to get a new message to people who have previously shown high interest in your business.
All 4 tactics listed above have the capability to track how many people physically come to your store after seeing an ad!
Who Can Utilize Mobile Audience Targeting?
Any business looking to stay top of mind with consumers can benefit from MAT. It’s especially effective for brick-and-mortar locations, retailers, restaurants, automotive dealers, and any business consumers physically visit to convert. By reaching people near your store, or even visiting competitor locations, you can drive both online engagement and real-world foot traffic.
How to Get Started:
Getting started is easy! Get in contact with us to determine if this service mix is a good fit for your needs. If it’s a good fit, we will help determine who to serve ads to, places to geofence, get a site retargeting pixel in place, build the ads and launch the campaign for you. Each campaign is refined and optimized on a regular basis, as well as regular reporting is provided.
With MAT, you can deliver timely, relevant mobile ads that keep your brand connected with customers wherever they go. Contact us to learn more and reach your mobile audience today!
